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Narrow your choice of possible suppliers by telephone, with the aid of the Christmas Tree Farmers of Ontario website - wholesale section. Better to locate and purchase some additional trees in mid-December, if sales are very good. Plan on having about 10% of the trees left over, but do not over buy and see profit disappear in unsold tree inventory. Check last year's numbers and competitors' advertisements, ask questions of wholesale sources, check catalogues and make an informed estimate. Unluckily this optimum mix is a moving target, which one can only hope to approximate. Why? Because only that mix will produce the highest per customer sale, to the largest number of consumers and thus maximize profit. You need the right mix of tree size, varieties, quality, price ranges and accessory products. The manager of a large chain store outlet, working within head office policy, practices and staffing constraints, cannot possibly match your agility. Tree selection, quality, staff knowledge, service, pricing and promotion, are all variable in degrees. Your competitive advantage resides in your ability to differentiate your Christmas tree merchandising.

The large outlet manager who leaves his trees baled and leaning against a wall, allowing shoppers to toss them around, is not apt to reach his profit target in Christmas merchandise. Some basic extra attention is required, even if your business has a no-frills, low-price philosophy. Christmas trees are also a bulky and perishable product, whose "shelf life" will definitely expire on December 24. That is the starting point for your approach to successfully adding Christmas trees to your merchandise selection. Your business already projects a public image and has the advantage of an established clientele. Encourage them to buy with a festive atmosphere, enthusiastic staff and a carefully planned merchandising and pricing strategy. That is a lot of built-in demand! Customers visiting your Christmas tree display will be in a festive mood and willing to spend accordingly. A REAL tree is a tradition and a "must" for 40% of all North American families. Christmas trees are THE symbol of the festive season. Christmas trees must also help build sales of your other merchandise, to existing and new customers alike. Successįor Christmas tree retailing to be successful, it is not sufficient that tree sales turn a profit. Planning will give you the advantage you need to make the most of it. The season for selling Christmas trees is short. Use this Guide as a pre-season checklist, even if you have sold Christmas trees in previous years. Preparation is needed to fit a bulky shipment of trees into your regular retail operation and have your staff knowledgeable, enthusiastic and ready to sell trees almost immediately. From the first day of sales, the little things will be in order at a profitable Christmas tree retail site.